The Power of Two
Working2 for You
Since 1986
http://StLouisHome4U.com
Call Us - (636) 861-3790 or Toll Free (888) 434-SOLD
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Linda and Bob Reeder
There are over 10,000
active
REALTORS® in the St. Louis area (and this is not
all of the licensed real estate agents). What you probably do not
know is that the National Association of Realtors® tells
us that in 1-5 years, over 80% of those REALTORS® will
have gotten out of the business. That is a national statistic.
You’ve probably heard a family member or friend say, “I’m going to
get into real estate and make a pile of money!” That’s probably why
there are so many “real estate agents”. In some cities, almost one
percent of the population either has or at one time had a real
estate license. The truth is, you can make excellent money selling
real estate – but few agents actually do. Most agents are part time,
and only a small percentage of real estate agents do the majority of
the business.
You need a full-time St. Louis, Missouri real estate agent who loves to sell real
estate. For them, it isn’t work . . . it’s a pleasure. They are up
early every morning, out in the field, going to preview other
agent’s listings. They know the inventory in your market. And when
it comes time to sell your home, your agent packages and markets the
property well. Your agent is at local meetings, making sure other
agents know about your home and learning about new listings so they
can share the information with their buyers.
You also need a real estate professional . . . after all, if you
have a $1,000 tax question; you would seek an accountant’s advice,
right? If you have a $1,000 real estate question, you need your real
estate professional! As with most professions, experience pays in
real estate. Experienced agents know the market and the marketing
process. They'll have the best chance of quickly and smoothly
helping you to buy or sell your home. The easiest and most effective
way to narrow the field is to check out their credentials. Agents
that have a
CRS (Certified Residential Specialist)
designation have completed a mandatory curriculum of course work,
and have met performance requirements proving their experience.
That’s why the CRS is considered the CPA of real estate. When you
are ready to buy or sell, whether you have a cousin who is a real
estate agent or not, you owe it to yourself, and your family, to at
least call a real estate professional for an interview. This is a
business transaction!
If you are looking for an agent to work with in buying a home in St. Louis, Missouri, click here.
If you are looking for an agent to sell your home in St. Louis, Missouri
Some “authorities” will suggest that home sellers ask questions about how many homes the agent sold in the last 12 months, their time on market, and similar questions. Unfortunately, their answers may not be accurate, and you have no easy way of verifying them. Worse, you really don’t know if 4 is worse than 15 or if 25 is too many. Determining quality is a little easier and a lot more important, so ask for references and look at marketing materials they have produced for homes they have sold. Unfortunately, the references may be the agent’s cousin and mother-in-law; however, the marketing materials will give you some reasonably good insight. Your best and most reliable assurance is whether you see the CRS designation on the agent’s business card and other materials.
Your First Step – Call them on the phone
(maybe even 2 or 3 times)
Make a note of how quickly they return your call(s). Remember they
are supposed to return calls to you when you call them. Anyone who
takes over one day to return your call will probably not be the
person you want. Also, pay attention to who returns your call(s). If
it is an assistant and not the agent, you may be discovering that
the agent you want to hire is not really the person that will be
providing the service to you. They may have other agents who work
for them who actually do the work. If you don’t mind buying one
product and being given a substitute, then this isn’t a problem;
however, if you want to actually get what you are paying to get, you
may want to look for someone else.
Ask them for their web site address and check it out. (If you have
the address before you call, check it out first.) If they don’t have
a web site, they are missing a vital area of marketing they probably
aren’t really full time real estate professionals. If they have a
web site, see if it offers useful and worthwhile information and
services. Specifically, look for the ability to search the local
MLS, not just realtor.com or some other delayed aggregation site.
Does it provide community, school, and other information or just
self-promotion?
Ask if they have a CRS –
if not, talk to another agent.
Is the agent part of a national network? This can be especially
important if you're selling in one city in preparation of moving to
another. Your selling agent can refer you to a professional,
compatible agent in your destination city — and keep in close
contact with that agent so both your selling and buying efforts are
closely coordinated.
Tell them what plans you are considering and give some background
information. Ask them what they suggest as a course of action.
Ask if they like doing real estate? The answers you get to this one
might surprise you.
Are they going to sell you a house or are they going to help you find
and purchase the home you want?
Get a feel for their personalities over the phone. You will be
spending a lot of time with them to finalize all of your plans. Do
you think you can work with them? If you’re not comfortable, talk to
someone else.
Your Second Step - When You Finally
Meet
Does the agent take time to do a thorough inspection of your
property? Do they take notes and REALLY LISTEN to your
particular needs and concerns?
Does the agent seem primarily interested in sharing expertise and market knowledge in an honest and straightforward manner? Or does the agent seem more interested in telling you what you want to hear? The worst time to secure the services of a "yes-man" is when you're entering a transaction involving something as important as your home. You need straightforward, reliable information — even if it's not especially flattering regarding the home you're selling — or very encouraging regarding a home you think you might want to buy.
Be cautious if the agent is recommending a listing price on the first visit. While a good real estate agent knows the market in detail, none are so good that they can consider all of the varied differences of other properties in comparison to your property without some thought and analysis AFTER seeing your property. If they are recommending the price and expecting you to list your house on this first meeting, they may be more interested in their time and income than they are in your getting the best value for your property. You should expect the first meeting to be for them to learn about your property and your needs, and having a second meeting to discuss a detailed comparative market analysis and a comprehensive marketing plan.
Also, be cautious of anyone who suggests they can get an unusually high sales price that is not supported by market data. An agent might use a high listing price to secure a contract, only to seek a lower price later, after little traffic is generated at the initial price level. Meanwhile, you've lost what can be the most critical time period in selling a home — the first weeks immediately after it's listed!
Ask your St. Louis, Missouri real estate agent to discuss their marketing plan. How do they plan to sell your house? If the agent does not discuss marketing channels like the Multiple Listing Service, sending info about your home out to the agent community, classified advertising, and the Internet, most likely she or he doesn’t have much of a strategy. The marketing program is critical to generating demand for your home!
Check to make sure that the agent that you are interviewing will be
the person who works with you and returns your calls. Do they seem
to have too many irons in the fire or will they have time to give
you the attention you need and deserve?
For a detailed checklist to use in selecting a St. Louis, Missouri real estate agent to market and sell your property, take a look at our printable checklist.
More Information? Have Questions?
If you are looking for an agent to work with in buying a home
Does the agent offer Buyer Agency? More and more buyers are deciding they want full contractual representation on the same level as the seller. Be sure to discuss Buyer Agency with any agent you are considering. Missouri State Law requires a signed agreement for Buyer Agency!
You need an agent who will really listen to your needs and concerns. The detail work necessary to determine your needs, discuss financial options, find your dream home, negotiate a contract, satisfy all contingencies and move forward to home ownership requires an agent who really listens AND who has an organized plan to help you stay on track and complete your home purchase. Has the agent earned the Accredited Buyer Representative (ABR) designation? Is the agent a Certified Residential Specialist (CRS)? Do they use these designations on their card and promotional pieces? Both of these designations give a home buyer an easy way to identify agents who have significant education and experience to be able to help them make their home purchase.
Does the agent you choose need experience in working with local buyers? First time buyers may need extra help in securing financing and a complete education in the home buying process. Seasoned veteran buyers may need to coordinate the very complicated time schedule for the sale of their present home with the purchase of their new home. The best gauge of a good home buying experience is to have past clients suggest that their friends and family use the same agent. Ask the agent you are interviewing to give you the names of some previous buyers that have referred that agent to others.
Has the agent worked with Relocation Companies and transferees? The challenge of helping to make the transition to a new area often requires additional services to make sure that the transferee enjoys living here as much as we do. The relocating buyer may request information about traffic patterns, local customs and all the things that we take for granted in our area. A good agent will make sure that a transferring employee follows the company’s guidelines so they can maximize their company’s benefits and make a smooth transition to the new job and home.
Does the agent have a website that offers information about communities and schools that will be in the area you are considering?
To learn about the most effective method of searching for a new
home, take a look at
How to Search for a Home.
Free MLS Email Updates Free Relocation Kit
More Information? Have Questions?
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Linda and Bob Reeder provide St. Louis Missouri real estate information and resources in order to assist home owners and home buyers with the process of buying and/or selling their St. Louis home or other residential real estate (house, condo or other property in St. Louis MO). Linda and Bob Reeder are top St. Louis real estate agents and will assist you in getting the best value for your purchase or sale of a St. Louis MO home. Their on-line services include free search of the St. Louis area (includes St. Louis MO homes - St. Louis houses and St. Louis condos) Multiple Listing Service (MLS) with NO REGISTRATION, Email updates on new listings as they become available, and more. They provide you the information to help you learn more about St. Louis condominiums, St. Louis houses, and other St. Louis MO real estate. Bob Reeder is a Graduate, REALTOR Institute (GRI). Linda Reeder is also a GRI and is designated a Certified Residential Specialist (CRS) and Coldwell Banker University Graduate (CBU). Additionally, Linda Reeder is also an Accredited Buyer's Representative (ABR). When you want a top St. Louis REALTOR, Linda and Bob are your best choice. Linda and Bob can help you obtain financial services, professional building inspections, assist you in maximizing your relocation benefits, advise you on how to prepare your home for sale to maximize your selling price, and make your St. Louis home buying or St. Louis home selling process go smoothly and successfully. When you need a Realtor in St. Louis MO, call us. Linda & Bob
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Copyright © 2005 Linda & Bob Reeder
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